PHINMA Saludad: A New Masterplanned Township in Bacolod
PHINMA Properties Saludad Bacolod is reshaping how Bacolodnons live, learn, and grow. This 21-hectare masterplanned township in Bacolod marks a new era for the property developer—an evolution from simply building homes to creating complete, sustainable communities.
“Bacolod has always been a city with untapped potential,” said Raphael B. Felix, President and CEO of PHINMA Properties. “For us, Saludad is not just a project—it’s an investment in Bacolod’s future.”
Building on Heritage, Designed for Tomorrow
With PHINMA Properties expanding beyond Metro Manila, Saludad is the company’s first step into large-scale township development outside the capital. The project draws on the combined strength of the PHINMA Group—from PHINMA Education, PHINMA Construction Materials, to PHINMA Hospitality—ensuring that Saludad becomes more than a residential address.
It is envisioned as a community where families can live, work, and thrive in a setting inspired by Filipino values.
What makes Saludad truly unique is its Bacolod soul. Instead of replicating a Manila-centric design, the township was co-created with JEPP Real Estate Co., a Bacolod-based firm deeply rooted in local heritage, and masterplanned by award-winning architect Royal Pineda.
The collaboration merges world-class architecture with the warmth and identity of Bacolod living.
Why PHINMA is Betting on Bacolod
The decision to anchor PHINMA’s first township in Bacolod is both strategic and emotional. The city enjoys a balanced real estate market, unlike Metro Manila’s crowded landscape.
Steady property value appreciation, expanding infrastructure such as the Bacolod–Silay Airport and new road networks, plus strong OFW remittances, have made Bacolod an ideal location for long-term investment.
Beyond economics, Bacolod offers something money can’t always buy—quality of life. The city’s slower pace, safety, and community-oriented lifestyle perfectly align with PHINMA’s philosophy of making lives better.
Living the Saludad Life
PHINMA Properties Saludad Bacolod combines authentic Filipino design with the conveniences of modern living. Within the township, residents will find:
Maayo Terraces
Mid-rise condominiums built for comfort and connection.
Likha Estates
Lot-only options for families who dream of building legacy homes.
Southwestern University PHINMA
A center for education and opportunity.
TRYP by Wyndham Hotel
Bringing PHINMA Hospitality’s signature warmth to Bacolod.
Vibrant Commercial Hubs
Walkable, green, and designed for everyday life.
Each space reflects PHINMA’s goal: to create sustainable living in Bacolod that blends progress with people-first design.
A New Chapter for PHINMA Properties
After delivering more than 21 residential communities in Metro Manila and expanding to Cebu and Davao, PHINMA Properties now turns a page with Saludad—its first fully masterplanned community in Bacolod.
“Saludad is our way of affirming our belief in Bacolod, and our commitment for the long term,” Felix added. “It honors heritage, nurtures families, and creates opportunities for generations.”
Saludad represents PHINMA’s evolution—and Bacolod’s next chapter. It’s a township built on heritage, powered by innovation, and designed for generations of Bacolodnons to come.